Krakow, Poland – August 11, 2026 – Seeking Greatness, a Polish personal development and education company founded by Sylwia Kornas and Tomasz Kornas, reports more than PLN 30 million in cumulative sales over the past four years as it continues to expand its educational ecosystem in Poland. The company says it has invested approximately PLN 3 million in advertising during that period, while moving from a more manual seminar-based model toward scalable online education, structured programmes and measurable customer acquisition.
The growth reflects a broader shift in how education, personal development and business learning are being delivered in Poland. Seeking Greatness has developed around long-form programmes, digital content, community-based learning and a measured approach to advertising, sales and participant feedback.
From Offline Seminars to a Scalable Education Model
Seeking Greatness did not begin as a fully scaled digital education company. In its earlier stages, the business was built through smaller events, rented rooms, direct promotion, Eventbrite listings, Facebook advertising and in-person seminars. The model created early momentum, but it also required significant manual effort and offered limited predictability.
Over time, Sylwia Kornas and Tomasz Kornas began shifting the company toward a more structured education model. That meant moving beyond one-off events and building longer programmes, clearer customer journeys and a more repeatable way of attracting, educating and supporting participants.
Learning From Expensive Early Mistakes
The company’s growth was also shaped by early lessons in marketing and customer acquisition. Seeking Greatness points to an early period in which approximately EUR 12,000 was spent on external marketing support without delivering the expected results. Rather than treating that as a simple loss, the founders used the experience to take more direct control over messaging, advertising, sales conversations and measurement.
That lesson became part of the company’s operating approach. Growth was not treated as a single breakthrough, but as a process of testing, learning, correction and reinvestment.
Measurement Became Part of the Growth Strategy
As the business developed, measurement became a central part of the Seeking Greatness model. The company began paying closer attention to advertising clicks, registrations, attendance, drop-off points, conversion rates, sales conversations, customer acquisition costs and participant feedback.
This helped the team identify where interest was being created, where prospects were leaving the process and which parts of the customer journey needed improvement. For an education business built around trust and transformation, the ability to measure both acquisition and delivery became an important part of scaling.
PLN 3 Million Invested in Customer Acquisition
Seeking Greatness says it has invested approximately PLN 3 million in advertising while building its education business. That level of investment required a more disciplined approach to customer acquisition, including testing different messages, improving sales funnels, tracking conversion points and refining how programmes were presented to potential participants.
The company does not position advertising spend as the only driver of growth. Instead, it sees paid acquisition, organic content, programme delivery, community trust and founder-led education as connected parts of one growth system.
Two Founders, Two Sides of the Growth Model
The growth of Seeking Greatness has been shaped by the combination of Sylwia Kornas’s work around mindset, self-image and personal transformation with Tomasz Kornas’s focus on strategy, sales, execution and measurable business growth.
“We learned that growth cannot depend only on inspiration,” said Tomasz Kornas, co-founder of Seeking Greatness. “It needs structure, measurement, better decisions and the discipline to keep improving the model. Our work combines personal transformation with practical execution, because people need both if they want real change.”
Growth Beyond Revenue
Beyond revenue, Seeking Greatness has continued to expand its educational community and programme structure. The company reports that more than 1,000 women have participated across its wider ecosystem, with its flagship Akademia developed as a nine-month programme designed to support bigger personal and professional change.
The company’s current focus is on strengthening its digital education model, expanding structured resources and continuing to build programmes that combine personal development, self-leadership, business thinking and practical implementation.
About Seeking Greatness
Seeking Greatness is a Polish personal development and education company founded by Sylwia Kornas and Tomasz Kornas. The company develops structured educational programmes and resources covering personal development, self-leadership, business growth, decision-making, mindset, responsibility and related areas.
Learn more at www.seekinggreatness.com
Media ContactCompany Name: Seeking Greatness sp. z o.o.Contact Person: Sylwia Kornas / Tomasz KornasEmail: Send EmailPhone: +48 516-350-019Address:ul. Rynek Glowny 28 City: 31-010 KrakowCountry: PolandWebsite: www.seekinggreatness.com
