House of Dohwa accelerates its entry into the global market

March 08 00:57 2023
House of Dohwa accelerates its entry into the global market

House of Dohwa, a vegan skin care brand that reinterprets Koreans’ traditional skincare secrets in a modern context, is showing the brand’s potential by continuing to expand overseas.

In particular, House of Dohwa is gaining popularity on online and offline channels, such as Russia’s premium beauty distribution channel L’etoile and Europe’s well-known beauty store Douglas, through luxurious packaging, vegan product concepts, and global digital marketing campaigns implemented with famous overseas influencers.

House of Dohwa developed products targeting the global market since the brand launch, succeeding in entering L’etoile, also known as Russia’s Sephora, one year after its launch.  Last year, The Potions was also launched at Douglas with over 1,900 stores in 19 European countries, the home of beauty.

Since the launch of the brand, they developed products targeting the global market, launching in Watsons of Southeast Asia and Middle East, and Russian premium beauty distribution channel, L’etoile.

A representative from House of Dohwa explained, “This is the result of efforts to execute product planning and marketing based on the data of Coréelle customers.” In addition, House of Dohwa will participate in Cosmoprof Bologna, the world’s largest beauty fair, in April to accelerate its entry into the global market.

Media Contact
Company Name: Coréelle
Contact Person: Saerom Hong
Email: Send Email
Country: South Korea