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Eye Makeup Market Poised to Surge $21.41 Billion By 2025: Grand View Research Inc.

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Eye Makeup Market Poised to Surge $21.41 Billion By 2025: Grand View Research Inc.

July 16
17:10 2019
Eye Makeup Market Poised to Surge $21.41 Billion By 2025: Grand View Research Inc.

Grand View Research, Inc. – Market Research And Consulting.
According to report published by Grand View Research, Growing consciousness about physical appearance, especially among working class population is projected to drive the product demand.

According to a report,“Eye Makeup Market Size, Share & Trends Analysis Report By Product (Mascara, Shadow, Liner, Pencil, Brow), By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2019 – 2025”, published by Grand View Research, Inc., the global eye makeup market size is expected to reach USD 21.41 billion by 2025. It is anticipated to register a CAGR of 5.7% during the forecast period. Growing consciousness about physical appearance, especially among working class population is projected to drive the product demand. Furthermore, rising per capita income in developing economies including China, India, and South Korea, allowing the consumers to increase the spending in personal care products and thus will have a strong impact on the growth.

Key Takeaways from the report:

  • North America held or the largest market share of more than 30.0% in 2018

  • Eye shadow segment is expected to witness the fastest CAGR of 6.2% from 2018 to 2025

  • In terms of product, mascara held the largest market share of more than 35.0% in 2018

  • Asia Pacific is expected to witness the fastest CAGR of 8.3% from 2018 to 2025. Increasing number of working class women in emerging economies including China, India, Bangladesh, and Pakistan as a result of increased concentration of MNC offices on a domestic level is projected to have a strong impact on the regional growth

  • The key players operating in the eye makeup market include L’Oréal S.A; The Procter & Gamble Company; The Estée Lauder Companies Inc.; Shiseido Company, Limited; COLORBAR Unilever; Amway; and Chanel S.A.

  • Product innovation and high spending on the development of digital platforms to ensure product supply are expected to remain critical success factors over the next eight years. For instance, in 2012, Purplle and Nykaa, the Indian online beauty retailers, came into the business only through the digital platform.

Global eye makeup market size, by product, 2015 - 2025 (USD Billion)

Browse More Reports in Consumer Goods Industry:

  • Cosmetics Packaging MarketGrowing fashion trends and attractiveness towards innovative and designer packing material for personal grooming products are anticipated to drive the market in the forecast period.
  • Medicated Shampoo MarketRising concerns over hair related issues, growing consumer inclination towards hair maintenance, and new formulated product launches on a global level are projected to remain prominent market trends.

Global eye makeup market share, by region, 2018, (%)

Innovation has been an important competitive strategy for the players operating in this market. Over the past few years, cosmetic manufacturers have been increasing spending on the development of products on the basis of beauty preferences of consumers. The waterproof and sweat-proof personal care products are gaining remarkable popularity, especially among people involved in outdoor work in hot and humid weather. Similarly, consumers engaged in sports such as athletics, swimming, and other outdoor sports, prefer smudge-free products are anticipated to drive the demand for such products. Multi utility products, makeup which work as sunscreen and anti-aging, are also gaining significant demand in the cosmetics industry. For instance, Shiseido Company, Limited and Elizabeth Arden, Inc. has launched eye makeups such as mascara which contain anti-aging ingredients.

Organic and natural makeup products have been gaining popularity due to the rising awareness about harmful effects such as, skin diseases and cancer, caused by synthetic or chemical based products. This booming demand has encouraged the manufacturers to focus on and expand the natural plant based environment-friendly products. Some of the organic products includes sunscreen ingredients, which adds value to the product. These natural products also help reduce signs of aging such as wrinkles and enhance the content of vitamin E and A.

Grand View Research has segmented the global eye makeup market on the basis of product, distribution channel, and region:

Eye Makeup Product Outlook (Revenue, USD Million, 2015 – 2025)

  • Mascara

  • Shadow

  • Liner

  • Pencil

  • Brow

  • Others

Eye Makeup Distribution Channel Outlook (Revenue, USD Million, 2015 – 2025)

  • Online

  • Offline

Eye Makeup Regional Outlook (Revenue, USD Million, 2015 – 2025)

  • North America

    • U.S.

  • Europe

    • Germany

  • Asia Pacific

    • China

    • India

  • Central & South America

    • Brazil

  • Middle East & Africa

Explore the BI enabled intuitive market research database, Navigate with Grand View Compass, by Grand View Research, Inc.

About Grand View Research

Grand View Research provides syndicated as well as customized research reports and consulting services on 46 industries across 25 major countries worldwide. This U.S.-based market research and consulting company is registered in California and headquartered in San Francisco. Comprising over 425 analysts and consultants, the company adds 1200+ market research reports to its extensive database each year. Supported by an interactive market intelligence platform, the team at Grand View Research guides Fortune 500 companies and prominent academic institutes in comprehending the global and regional business environment and carefully identifying future opportunities.

For more information: www.grandviewresearch.com

Media Contact
Company Name: Grand View Research, Inc.
Contact Person: Sherry James, Corporate Sales Specialist – U.S.A.
Email: Send Email
Phone: 1-415-349-0058, Toll Free: 1-888-202-9519
Address:201, Spear Street, 1100
City: San Francisco
State: California
Country: United States
Website: www.grandviewresearch.com/industry-analysis/eye-makeup-market